| Target segment | Indian colleges and higher-education institutions. | Higher education, schools, EdTech, vocational institutes, coaching and test-prep institutes, and overseas or study-abroad teams. |
| Lead capture channels | Website forms, listing portals, Meta lead ads, CollegeDunia and CSV upload; no ERP integration required to launch. | Unified lead ingestion across ads integration, form integration, third-party publisher integration and AI calling or IVR, with lead verification to filter junk, duplication prevention, source tracking and automatic assignment to counsellors. |
| Calling and voice automation | AVA is the product: autonomous outbound within ~60 seconds, inbound answering, nine Indian languages plus Hinglish, answers only from approved facts, defers and logs when it cannot answer, and every spoken figure is replayable against the fact that grounded it. | “AI Calling for Qualification & Scale” qualifies high volumes of enquiries and passes serious prospects to counsellors, alongside a full IVR: DID virtual numbers including toll-free, call forwarding, round robin, sticky agent, softphone calling from a desktop, click-to-call, missed-call capture, call recording and call-handling reports. |
| WhatsApp and SMS | Per-college WhatsApp templates you approve, opt-in gated and inside the 24-hour service window; inbound WhatsApp answered by the same grounded agent, sharing memory with the call. | WhatsApp Business API with a verified business account, two-way WhatsApp and live chat, bulk WhatsApp and automated campaigns, plus bulk SMS, trigger-based email and SMS, and VidyaGPT answering 24×7 across web and WhatsApp. |
| Counsellor mobile app | Built around the AI hand-off: work queue, a Whisper brief explaining why the lead is warm, grounded Ask AI, three calling modes chosen for the signal available, pipeline and a personal weekly scorecard. | Mobile CRM for work-from-home and field counsellors: add and update leads on the go, click-to-call, field tracker for visits, missed-call lead capture, push reminders for follow-ups and walk-ins, email, SMS and WhatsApp from the app, and 150+ reports. |
| ERP and fee-collection integration | Same-vendor links to the Eduvy student app, online admission management, campus ERP and fee collection, plus the Eduvy payment stack. | States that it “integrates seamlessly with ads, websites, ERP, and communication tools”; the Application Management System carries payment integration and document verification. |
| India data hosting and compliance | India-hosted. DND scrubbing, TRAI calling windows and AI disclosure enforced on every automated call; each college its own DLT Principal Entity; timestamped DPDPA consent; tenant isolation at the database with row-level security. | The Capterra listing records ISO 27001 and GDPR compliance. Neither the product pages we read nor that listing states a hosting region or India-specific DLT and DND enforcement, so ask directly. |
| Pricing model | No published price list; quoted per institution. | Pricing on request — Capterra records “Contact vendor for pricing”, with no free trial or free version. |