Looking past Meritto, the realistic shortlist for an Indian college takes three shapes — another education-only CRM (ExtraaEdge, Eduvy CRM), a horizontal CRM with an education practice (LeadSquared, Zoho, Salesforce Education Cloud), or a student-information system with a CRM module (Classe365) — and which one fits depends on whether your bottleneck is calling, applications, or the student record.
Meritto — formerly NoPaperForms — calls itself an “Operating System for Student Enrollment”. Its Enrollment Cloud bundles the education CRM, an application platform, marketing automation, payments through Collexo and enrolment analytics, sold across higher education, K-12, coaching, preschools, EdTech and study-abroad consultants. On the calling side it runs Mio AI Voice, an autonomous calling agent built natively inside the suite, plus Amplify voice broadcast with Press #1 lead capture charged per connected call. Its security page lists ISO/IEC 27001, SOC 2 Type 1, DPDPA and GDPR-aligned practice on AWS; pricing is on request.
Colleges look elsewhere for three reasons: they need only the enquiry-to-counsellor half; they want the calling desk automated and audited; or they want the CRM in the same stack as their ERP and fee collection. Six alternatives follow, alphabetically rather than ranked — ours included, with its limits.
A student-information system first, with the CRM as a module rather than the centre. The base subscription covers the SIS, academics, administration, assessment, messaging, student and parent portals and reporting, priced by student band — from $100 a month for 1–100 students. CRM-Enrol and Forms is a $75-a-month add-on, as are the LMS, fee and invoicing, finance, alumni and AI modules. It suits an institution wanting one record system for the whole student lifecycle; it is not the answer to a high-volume enquiry funnel.
Ours, so read it sceptically. An admissions CRM for Indian colleges built around an AI voice agent: AVA calls every new enquiry within about 60 seconds, qualifies in nine Indian languages plus Hinglish switchable mid-call, scores the lead from the conversation, and hands warm ones to a counsellor app with the reason already written. It may speak only facts the college has approved — quoted verbatim, or deferred to a human and logged — and it enforces DND scrubbing, TRAI calling windows and AI disclosure on every automated call, each college its own DLT Principal Entity. India-hosted, with same-vendor links to the Eduvy student app, campus ERP and fee collection. The honest fit: right if the calling desk is your bottleneck; wrong if you need merit lists and evaluation rounds as native modules, if you are a school or study-abroad desk, or if you want a published price before talking to anyone.
The closest like-for-like education CRM to Meritto in the Indian market. Its site organises the product as Education CRM, Education Chatbot, Application Management System, Mobile CRM, WhatsApp API and Bot, and IVR, with VidyaAI supplying AI admission assist, lead-intent scoring and “AI Calling for Qualification & Scale”. The IVR is unusually complete: DID and toll-free numbers, call forwarding, round robin, sticky agent, desktop softphone, click-to-call, missed-call capture and recording. It sells to higher education, schools, EdTech, vocational and coaching institutes and overseas teams; Capterra records ISO 27001 and GDPR compliance.
A large horizontal CRM — sales, marketing, service and field modules — with a real education practice spanning higher education, EdTech, test prep, career and trade schools, K-12 and study-abroad, in India and the US. Its AI stack is named and substantial: Invorto Voice AI on inbound and outbound calls, FloStack for scheduling, Converse for chat, Siera for analytics. It is also the rare vendor here that publishes prices — Sales Pro ₹2,500 and Sales Super ₹5,000 per user per month, and higher-education packages from $14,400 and $18,000 a year for 500–15,000 enrolments, with Invorto AI Voice Bot as a Super add-on. Shortlist it for configurability and named SIS connectors; weigh per-seat cost against peak-season headcount.
The enterprise answer, for institutions wanting the whole learner lifecycle on one platform with education-specific objects, logic and automation. Salesforce publishes editions: Education Cloud Enterprise at $87 per user per month, Unlimited at $145, and two Agentforce 1 editions — Sales and Service — at $375, all billed annually, the sales-side one positioned for recruitment and admissions. Realistically a multi-year programme with an implementation partner, and the per-user maths is unforgiving for a large counsellor team. It earns its place for universities with international operations and a Salesforce practice of their own.
The budget-conscious route: a general-purpose CRM configured into an admissions pipeline. Zoho publishes Indian rates — Standard ₹800, Professional ₹1,400, Enterprise ₹2,400 and Ultimate ₹2,600 per user per month, plus a free edition for three users — an order of magnitude below education-specific platforms. Its pricing page carries no education edition, so admissions stages, application handling, counsellor allocation and Indian telecom-compliance work are configuration projects you own. Sensible for a small college with in-house capability; a false economy if nobody will own the build.
| Product | Target segment | Lead capture | Calling / voice automation | WhatsApp & SMS | Counsellor mobile app | ERP & fee collection | India hosting & compliance | Pricing model |
|---|---|---|---|---|---|---|---|---|
| Meritto | Higher ed, K-12, coaching, preschool, EdTech, study abroad | Landing pages, web forms, lead-ad and remarketing connectors, offline and walk-ins | Mio AI Voice autonomous agent; Amplify voice broadcast with Press #1; cloud telephony with in-app calling | WhatsApp Business API, email and SMS templates, drip campaigns, Niaa chatbot | Yes — “Admissions on the Go”, with geo tracking and check-in/out | Payments via Collexo; LMS and payment-gateway integrations | AWS hosting; ISO/IEC 27001, ISO 9001, SOC 2 Type 1, DPDPA, GDPR-aligned. Region not stated | On request |
| Classe365 | Schools, colleges and institutions wanting a full SIS | CRM-Enrol and Forms add-on module | Not stated on the pricing page | Messaging and communication in the core modules | Not stated on the pricing page | Fee and invoicing, finance and accounting as add-on modules | Not stated on the pricing page | Published: from $100/month for 1–100 students; CRM add-on $75/month |
| Eduvy CRM | Indian colleges and higher-education institutions | Website forms, listing portals, Meta lead ads, CollegeDunia, CSV | AVA — autonomous outbound in ~60 seconds and inbound answering, nine Indian languages plus Hinglish, approved-facts only, defers otherwise | Approved per-college WhatsApp templates, opt-in gated, 24-hour window; grounded inbound replies | Yes — built around the AI hand-off, with Whisper brief and three calling modes | Same-vendor Eduvy student app, campus ERP, fee collection and payment stack | India-hosted; DLT Principal Entity per college, DND scrub, TRAI windows, AI disclosure, DPDPA consent, row-level tenant isolation | On request, quoted per institution |
| ExtraaEdge | Higher ed, schools, EdTech, vocational, coaching, overseas | Ads, forms, third-party publishers, AI calling and IVR, with verification and dedup | AI calling for qualification at scale; full IVR with DID and toll-free numbers, routing, softphone, recording | WhatsApp Business API with two-way chat and bulk campaigns; bulk SMS; VidyaGPT 24×7 on web and WhatsApp | Yes — mobile CRM with click-to-call, field tracker and missed-call capture | States integration with ads, websites, ERP and communication tools; payments in the application module | ISO 27001 and GDPR per its Capterra listing; region and DLT enforcement not stated | On request |
| LeadSquared Education | Higher ed, EdTech, test prep, career schools, K-12, study abroad; also healthcare and finance | Web, social, ads and walk-ins, with automated routing, forms and APIs | Invorto Voice AI on inbound and outbound; an add-on to Super on the higher-education plans | WhatsApp, SMS and email with nurture campaigns; Converse conversational AI | Yes — mobile CRM from Sales Pro; offline, geo-fencing and territories on Super | SIS connectors (Banner, Anthology, Campus Nexus, Populi, Jenzabar); payment-system integrations | “Governed AI” within compliance policies; region and DLT enforcement not stated | Published: ₹2,500 and ₹5,000 per user/month; higher-ed from $14,400 and $18,000 a year |
| Salesforce Education Cloud | Universities and institutions across the learner lifecycle | Standard Salesforce capture, extended by configuration | Agentforce AI on the $375 editions; Service Cloud Voice on the service edition | Via Marketing Cloud and digital engagement, purchased separately | Salesforce mobile across editions | Integration and implementation work | Not stated on the education pricing page | Published: $87, $145 and $375 per user/month billed annually |
| Zoho CRM (education setup) | General-purpose; no education edition published | Standard CRM capture, configured | Via telephony integrations you add | Via Zoho channels and integrations you configure | Yes — mobile apps from the free edition | Integration work | Not stated on the pricing page | Published: ₹800 to ₹2,600 per user/month; free for 3 users |
Post-application depth: merit lists, scoring and evaluation, document verification and result declaration are native modules, not integrations. Its published certification list is the evidence procurement committees ask for, and its vertical range lets a trust sign one contract instead of three.
If you need only the enquiry-to-counsellor half, a narrower CRM costs less to run and to learn. If you want a price to budget against before a sales call, LeadSquared, Zoho, Salesforce and Classe365 publish one. If the CRM should sit in the same stack as your ERP and fee collection, that argues for a single vendor.
ExtraaEdge — the other established education-only CRM in the Indian market, covering the same ground (education CRM, chatbot, application management, WhatsApp, IVR, mobile CRM) across higher education, schools, coaching, EdTech and overseas teams, with pricing on request.
LeadSquared (₹2,500 and ₹5,000 per user per month; higher-education packages from $14,400 a year), Zoho CRM (₹800 to ₹2,600 per user per month, free for three users), Salesforce Education Cloud ($87, $145 and $375 per user per month) and Classe365 (from $100 a month for 1–100 students). Meritto, ExtraaEdge and Eduvy CRM all quote on request.
Several do. Meritto has Mio AI Voice, ExtraaEdge has AI calling under VidyaAI, LeadSquared has Invorto Voice AI as a Super add-on on its higher-education plans, Salesforce sells Agentforce editions, and Eduvy CRM is built around AVA. The differences are language coverage, whether the agent is core or an add-on, and what it may say without a human approving the fact first.
It can be, if someone owns the build. Zoho publishes no education edition, so admissions stages, application handling, counsellor allocation and Indian telecom-compliance work are configuration you take on. With in-house capability the saving is real; without it, the build costs more than it saves.
If you need merit lists, evaluation rounds and document verification as native modules; if you are a school, coaching institute or study-abroad consultancy rather than a college; or if you need a published price list before speaking to a vendor. Meritto, ExtraaEdge or LeadSquared are the better shortlist there.
Every statement about another vendor on this page comes from one of the pages below, read in September 2026. Product pages change; if you spot something out of date, write to support@eduvy.in and we will correct it.
Meritto and NoPaperForms are trademarks of NoPaperForms Solutions Private Limited; ExtraaEdge of ExtraaEdge Technology Solutions Private Limited; LeadSquared of MarketXpander Services Private Limited; Zoho and Zoho CRM of Zoho Corporation Private Limited; Salesforce, Education Cloud and Agentforce of Salesforce, Inc.; Classe365 of Solidpoint Software Pty Ltd. All names are used only to identify the products described. Eduvy CRM and AVA are products of Eduvy Technologies Private Limited.
A 30-minute demo on an isolated tenant: the grounded call, the defer, and the hand-off into a counsellor's phone. No integration needed to start.